Collaboration
Innovation
Storytelling
We unite creative minds and innovative techniques to tell enduring stories that resonate and deliver impactful results.
Founders
Founded by brothers Jake and Ethan Russell, we are an independent studio of creators and makers focused on crafting enduring stories that evoke emotion and drive results.
Our integrated approach ensures close collaboration among creative teams, producers, directors, editors, and post-production staff, enabling streamlined executions
Approach
Our key focus is on elevating the standards of video production for superior outcomes.
We leverage technological innovation to streamline our operations across multiple verticals in the advertising industry, which enables our teams to deliver effective results for our clients.
“The biggest thing was looking at the video completion rates versus past advertising videos. We saw much higher engagement and completion rates on Goodbrother’s video, and that was really a win.”
Christina Roperti
Director of Communications, Groupe SEB/All-Clad
The Art of Efficient Production
Adopting a 'fit-for-purpose' approach, our production model is both budget-friendly and adaptable to each unique scenario. As a team of producers and creatives, we reject inefficiency and old-fashioned methods, recognizing that not all projects require a large-scale crew. Our approach is flexible and efficient, dedicated to translating every dollar and every bit of energy into quality on-screen results. We engage with clients to tailor strategies that ensure maximum quality with minimum waste, whether it's time, budget, or environmental impact.
Team
ETHAN RUSSELL
JAKE RUSSELL
Founding Partner
Founding Partner
Ethan's approach to commercial content is enriched by his lifelong engagement with the performing arts, infusing each project with a unique blend of narrative depth and audience connection. His dedication to storytelling and innovation marks him as essential in transforming brand narratives. Outside of production, Ethan dives into Brooklyn's culinary landscape and music venues, savoring the flavors and rhythms of the city.
Jake brings a dynamic blend of storytelling prowess and keen production insight to the forefront of video content creation. His path has been carved through a genuine passion for bringing concepts to life with authenticity and creativity. Jake can be found cycling and skiing in his free time, embracing the urban and the alpine.
Sustainable Production Practices
In every project, we aim to make a positive environmental difference. By operating locally, we effectively reduce carbon emissions from air travel, gear transportation, and other travel-related waste. As part of our commitment, we are a proud member of Green the Bid, continually enhancing our carbon-conscious production approach.
“Goodbrother was a hardworking team that took our feedback into ample consideration and generated the content we needed — they definitely over-delivered.”
Juliana Howerton
Creative Director, Conscious Step
Vision
In the worlds of advertising and narrative entertainment, Goodbrother creates stories that are exciting, impactful, and unforgettable. We foster working environments and communities that are highly productive, collaborative, and fun.
